Stanford Healthcare: WELL@UHA Year in Review: Fiscal Year 2018
Project Goal: Create an annual report brochure with approx 1500 words and 45 images for digital distribution. Full brochure can be viewed here.
Marketing Brochure: Shea Labaugh Doberstein
Project Goals: Create a compelling, visually interesting brochure for an accounting firm’s direct mail campaign—included postcard and outer envelope. View the entire brochure here.
Glen Park Canyon: A Walk in the Park
Project Goal: A book about a 73 acre park in San Francisco. Written and designed by Dayala Levenson. You can view the entire book here.
Educational Tool: Primer on Israeli–Palestinian Conflict
Project Goal: Create a PDF document that can be developed into more robust tools (browser-based) and distributed for classroom and study use. View entire presentation here.
All maps and graphics shown created by Dayala Lenveson.
Pike & Co. PowerPoint Presentation
Project Goal: Versatile PowerPoint template that can be used for e-mailed project proposals. Client wanted minimal text per slide and image heavy presentation. See entire presentation deck here.
Reorient: Bulk Products Packaging
Design Objective: Create an affordable packaging option that can be produced with in-house printers for a new line of bulk remedies.
Partial Brief: Inspired by the apothecary curation of old-world Oriental remedies, the line will have a romantic, aged, rare/luxurious, moody feel while still feeling unmanufactured. Each remedy offered is based in a historical Asian ritual, and thus conveys a lot of romance and history.
• These dry goods will be packaged in stand-up pouches (for a simple “bulk” feel, and wrapped in a large paper to mimic old Chinese herbal packages. labels
• Originally conceived of as a remedy sheet which would require a ribbon or string to attach to bag and be more haphazard in placement, we decided to create an offset printed and kisscut master sheet of labels with 3 different botanical images as well as a closure sticker for the wrapping paper. These labels could be imprinted in-house as needed and be flexible to changing ingredients and product line additions.
• The label could be used in both a vertical or horizontal format depending on the needs of the specific contents (some were potentially tall and slim while others were shorter and wider.)
• The wrapping paper was produced by a butcher paper printer using a proprietary botanical print with a simple branded label closure.
All images shown are rights-protected and confidential. Not for public distribution.